Digital technology has taken photography into a realm of infinite possibilities and revolutionized the trade monumentally. The significance of such a drastic transformation within the photography industry has therefore resulted in changes both for the better and worse. Thus, in order to answer this question the positive and negative impacts that digital technology has had upon photography shall be discussed further.
To begin with, digital technology has arguably had an extremely positive impact upon photography. The impact has proven fundamental, due to a vast increase in photographic performance. For instance, the quality of cameras within contemporary society is that of a much highly quality than it was previously. A prime example of the major leap in product is the current ‘Canon/Nikon SLRS’, in which differentiates from the classic ‘box camera’ which was commonly used in the early nineteenth century.
Furthermore, due to the high increase in the quality of camera, the process of editing and manipulating images is therefore much easier and more efficient, than it was beforehand. Previously, the editing process was conducted in the ‘dark room’, whereby a photogram took approximately fifteen minutes to be produced. However, in contrast the editing process in the twenty first century has the capability of printing photographic copies within as little as three minutes. The ability of editing is portrayed but the establishment of Photoshop, which is essentially a form of software which aids in creating the ‘perfect picture’.
Another reason as to why digital technology has had a positive impact upon photography is that digital images can now be both transferred and stored onto a computer system. The fact that contemporary cameras can be easily connected to a computer conveys how numerous images can be kept and related back to at any given time. In addition to this, the increase in technology ensures that film pictures can now be scanned onto a computer via a scanning device.
However, it can also be argued that digital technology has had a negative impact upon photography. Firstly, a common concern that is raised so often within the photography industry is that in hindsight, technology reduces the level of skill and ability to produce final images that of which are of the highest standard. A classic example is the development of Photoshop, which as mentioned above, is easily accessible and can be installed by anyone. Thus, individuals with little knowledge of the trade have the potential to make money from their products. This is deemed as a negative impact, as the skill of photography is often undermined, where in actual fact the profession of photography is an art form where a high level of understanding and knowledge is sufficient to producing great final images, and not merely satisfactory.
Despite the increase in the performance and efficiency of editing, technology has its flaws when it comes for editing. For example, a printing device which is connected to a computer system can at times produces final images which have a poor quality. Moreover, the update of technology also means that various social networking websites such as ‘Facebook’ and ‘Flickr’, enables the uploading of pictures which is accessible to other network users.
In conclusion, digital technology has had a significant impact upon photography. The rise in technology has essentially created some fundamental changes to contemporary photography, of which have been both positive and negative. As displayed, technology has obviously created a higher quality and more efficient level of final images, however this impact has also created a notion that photography as a profession is more attainable. In saying this, I believe that although the advances in technology has made the art of photography much easier, it still requires a tremendous amount of skill, knowledge and visual awareness in order to excel at the profession; therefore it is this which separates the best from the mediocre.
Here is a classic example of the modern contemporary art photography that has taken the profession by storm. Sam taylor's unique and interesting way of photographing is simply stunning, the newly found art of modernism.

David Lachapelle is another wonder of contempory art photography. His amazing way of taking pictures continues to impress and contain the 'wow' factor.

His bright images are incredibly impressive with his wonderful ideas that create a picture near to perfection.

David Lachapelle is another wonder of contempory art photography. His amazing way of taking pictures continues to impress and contain the 'wow' factor.
His bright images are incredibly impressive with his wonderful ideas that create a picture near to perfection.














